1933 Marshall Field Lilyan Malmstead Contour Corset Print Ad Chicago Ephemera
$15.99
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Discover a fascinating piece of fashion history with this original newspaper ad from Marshall Field & Company, dating to 1933. This vintage ad introduces the "New Lilyan Malmstead CONTOUR" foundation garment, described as "the foundation that expresses her Famous Rhythmic Theory." The ad features elegant illustrations of women wearing these innovative corsets, highlighting their design for posture and figure shaping. It also promotes appearances by Miss Lillian Anderson, "Queen of the Century of Progress" (referencing the 1933 Chicago World's Fair), and Miss Lilyan Malmstead herself, demonstrating exercise methods.
This rare ephemera offers a glimpse into 1930s fashion, advertising, and the cultural significance of department stores like Marshall Field's in Chicago. The text details the garment's construction, noting its "upward push" and "boned just enough" design, made with "tuway stretch Lastex" or "batiste with the Lastex diaphragm control." It's a unique collectible for enthusiasts of vintage clothing, historical advertisements, Chicago history, and the Art Deco era.
This is from a 1933 Chicago Tribune newspaper.
Please see pictures/scans for details on condition. Discoloration, worn/torn around edges, with normal wear consistent for 90 plus year old paper.
Measures approximately 11.5 by 4.25 inches
1933 Marshall Field Lilyan Malmstead Contour Corset Print Ad Chicago Ephemera
$15.99
This rare ephemera offers a glimpse into 1930s fashion, advertising, and the cultural significance of department stores like Marshall Field's in Chicago. The text details the garment's construction, noting its "upward push" and "boned just enough" design, made with "tuway stretch Lastex" or "batiste with the Lastex diaphragm control." It's a unique collectible for enthusiasts of vintage clothing, historical advertisements, Chicago history, and the Art Deco era.
This is from a 1933 Chicago Tribune newspaper.
Please see pictures/scans for details on condition. Discoloration, worn/torn around edges, with normal wear consistent for 90 plus year old paper.
Measures approximately 11.5 by 4.25 inches
