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Discover a fascinating piece of mid-century fashion history with this vintage 1948 Postway Company mailer, complete with its original envelope and a rare hosiery color swatch card. Originating from Concord, North Carolina, this collection offers a vivid glimpse into post-war American style and consumer culture. The catalog, dated "FALL AND WINTER 1948," showcases Postway's line of full-fashioned and seamless hosiery, anklets, slips, and panties, featuring detailed illustrations of the garments and descriptions of their quality and design. It even includes an order form, providing insight into the purchasing process of the era.
Highlighting this unique set is the "Postway Colors FALL AND WINTER 1948-49" swatch card. This collectible card features actual fabric samples for hosiery in popular shades like "BROWNETTE," "MISTAUPE," and "SMOKE," each with a descriptive blurb. The original envelope is postmarked October 15, 1948, and addressed to Washington, D.C., adding to the historical authenticity of this ephemera. This ensemble is an excellent addition for collectors of vintage fashion, advertising, textiles, or mid-20th century Americana, offering a tangible connection to the past.
This item is from the family estate of Tennessee Senator Estes Kefauver. Estes also ran for President and vice President with Stevenson against Nixon/Eisenhower. At one time there was a fire in part of his childhood home. So this item may have some soot staining, discoloration/staining, creasing, has wear around the edges, may have a musty odor from storage with normal estate wear. Please see pictures/scans for more details. We have a large amount of ephemera from the Kefauver estate listed and or will be listing.
Measures approx. 6.75 by 6 inches
1948 Postway Hosiery Brochure & Color Swatch Concord NC Ephemera
$29.99
Highlighting this unique set is the "Postway Colors FALL AND WINTER 1948-49" swatch card. This collectible card features actual fabric samples for hosiery in popular shades like "BROWNETTE," "MISTAUPE," and "SMOKE," each with a descriptive blurb. The original envelope is postmarked October 15, 1948, and addressed to Washington, D.C., adding to the historical authenticity of this ephemera. This ensemble is an excellent addition for collectors of vintage fashion, advertising, textiles, or mid-20th century Americana, offering a tangible connection to the past.
This item is from the family estate of Tennessee Senator Estes Kefauver. Estes also ran for President and vice President with Stevenson against Nixon/Eisenhower. At one time there was a fire in part of his childhood home. So this item may have some soot staining, discoloration/staining, creasing, has wear around the edges, may have a musty odor from storage with normal estate wear. Please see pictures/scans for more details. We have a large amount of ephemera from the Kefauver estate listed and or will be listing.
Measures approx. 6.75 by 6 inches