{"product_id":"1933-chicago-madame-may-progresso-permanent-waves-flapper-hair-salon-ad-ephemera","title":"1933 Chicago Madame May Progresso Permanent Waves Flapper Hair Salon Ad Ephemera","description":"Discover a fascinating piece of early 20th-century beauty history with this original advertisement for Madame May's salon. From Chicago's historic Stevens Building at 17 N. State St., this ad promotes \"Progresso Scientific Permanent Waves,\" guaranteed for all women, even those with previously damaged hair or bad experiences with other systems. It highlights services beneficial for various hair types, including dyed, bleached, hennaed, and baby-fine hair, reflecting the cutting-edge hair care technology of the era. The advertisement also mentions \"Personality\" Haircuts, Finger Waves, Hair Dyeing, and Bleaching, showcasing the comprehensive services offered by this influential salon.\u003cbr\u003e\u003cbr\u003eThis vintage ad captures a moment in time when women embraced new beauty standards, seeking the perfect permanent wave. The charming illustration of a woman with a beautifully styled, curly coiffure is emblematic of the 1920s and 1930s fashion. With its clear address and telephone number (Randolph 1527), this piece offers a tangible connection to Chicago's bustling commercial past and the evolution of the beauty industry. It is a unique collectible for enthusiasts of vintage advertising, Chicago history, women's fashion, or hair styling memorabilia.\u003cbr\u003e\u003cbr\u003eThis is from a 1933 Chicago Tribune newspaper.\u003cbr\u003e\u003cbr\u003ePlease see pictures\/scans for details on condition. Discoloration, worn\/torn around edges, with normal wear consistent for 90 plus year old paper.\u003cbr\u003e\u003cbr\u003eMeasures approximately 3.75 by 2 inches","brand":"Farmhouse Ephemera","offers":[{"title":"Default Title","offer_id":58911853740192,"sku":"B-49 #444","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/3814\/0832\/files\/a732c7ad-f43b-408b-b635-e3e101d41748.jpg?v=1789411400","url":"https:\/\/farmhouseephemera.com\/products\/1933-chicago-madame-may-progresso-permanent-waves-flapper-hair-salon-ad-ephemera","provider":"Farmhouse Ephemera","version":"1.0","type":"link"}